The companies started their partnership at the end of 2015. Today Softline Ecommerce process the major part of online orders in Russia. ABBYY aimed to increase sales and provide professional support for B2B and B2C end- customers. Softline launched a shopping cart for ABBYY, added marketing services and provided support to shoppers:
'Softline Ecommerce is in trend. This is exactly what we need to increase our sales. E-mail campaigns, targeting and reminders for a license renewal proved to be efficient. Our customers appreciate personalized approach. All tools contribute to retention increase in ABBYY'.