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How to choose the right ecommerce platform for your business?

Any company selling digital products knows that choosing the right ecommerce platform can either accelerate your growth or on the contrary prevent you from achieving success.

Today’s ecommerce environment is more complex than ever with new potential markets appearing on the global scale, fast evolving local regulations and ever-changing customer expectations. That is why it is more important than ever to have a professional trusted partner that will help you grow your online business globally with a locally optimized and frictionless payment solution.

It will therefore give you peace of mind to outsource your checkout process, but how do you choose? There are several factors to keep in mind:

  • Payment methods: If you are selling your digital products globally, you will need to localize your customer experience from the conversion funnel to customer support. One of the most important elements of a good localized checkout is the choice of payment methods. Your trusted partner needs to offer a wide range of payment methods to choose from so you can personalize the checkout to local needs. Softline offers more than 200 payment methods so you can choose from the most popular ones like bank cards and PayPal, as well as local alternatives. Softline discovered that 35% of users in Brazil would not complete their purchase if they don’t have the option to pay by instalments, and 40% would not complete their purchase if the Boleto payment method is not available.

  • Flexibility: In general, the more you can test and try, the better performance you will get. And you need a very flexible partner to do that. Softline offers a flexible interface and best-in-class marketing tools so you can A/B test and customize your checkout to your customers’ needs.

  • Fraud minimization: Fraud is an ever-growing curse for online merchants as it increased by 33% last year globally, and doesn’t show any sign of slowing. Your fraud rate will have a big impact on your revenue, so you need a leader in fraud minimization. Softline Ecommerce developed a next generation AI-based fraud minimization technology that allows our clients to keep very low fraud rates of around 1.2% on average in 2020, which is much lower than other merchants of record. It is important to stress that Softline’s commission is only taken from paid orders, so it is in our best interest to minimize fraud.

  • Customer support: Your customer support plays a big part in your customers’ satisfaction or dissatisfaction and will impact your retention rate in a positive or negative manner. This can have important consequences in the long run. Softline Ecommerce’s shopper support is one of the best in the world with a multilingual 24/7 service availability. We actually received the "Best Customer Experience Team" award from CX World AWARDS for our outstanding customer satisfaction.

  • Geographies: It is important you choose a Merchant of Record that has experience and expertise in the markets you want to conquer. If you need to reach new customers and grow your business in emerging markets, Softline Ecommerce is your best possible partner with extensive expertise in Europe, Asia and Latin America.

  • Price: Finally, price is a very important factor to take into account when choosing your ecommerce platform as it will impact your bottom line. Your chosen partner will need to be transparent and work to your full satisfaction. Softline Ecommerce has a very competitive and comprehensive price list without any hidden fees and a basic pack starting from 5,99% of revenue. If you want to conquer emerging markets successfully and find out more about us and what we can do together, you can contact us directly on our website, via Linkedin or email (ecommerce@softline.com).

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