The cart and checkout pages of any eCommerce website are a crucial part of the customer journey. It is also one of the most important stages to AB test and optimize because it has a big impact on the customer’s decision to complete the order or drop out of the buying cycle. AB testing is a great practice as it allows marketers to constantly find best practices or maximize revenue, and in this case find the best performing payment provider globally for any company.
Decrease your shopping cart abandonment rate
At this stage of the sales funnel, in the checkout, you already know that visitors like your online shop and find value in your products or services because they have already taken the decision of placing the items in their shopping cart. The goal for companies selling digital product online is to have as few people as possible dropping and abandoning their buying process, and therefore have as many people as possible complete the order. Therefore, you should focus on decreasing your shopping cart abandonment rate, and assessing the performance of several payment providers can be beneficial.
The different KPIs and metrics usually used when AB testing our solution include the following: Conversion Rate (Completion Rate), Transactions, Overall Sales, Abandonment Rate and Customer Satisfaction.
Your checkout needs to be localized
In order to improve the conversion and completion rates, you will need to focus on making the checkout process as simple as possible. And, since the term “simple” means a different thing to different people around the world, the checkout also needs to be localized in order to fit with your local audiences’ expectations.
You can AB test your current solution and see how it compares with our checkout. Softline Ecommerce’s solution has repeatedly shown better results among our clients, when AB tested against several other payment solutions. And, we believe we will be the best performing payment provider with you too. In fact, our solution is locally optimized to bring you the best results on a global scale.
Why do we stand out?
There are several reasons why Softline Ecommerce stands out when being AB tested. We do better in terms of:
- Page load times.
- AI-based multi-acquiring (and local acquiring).
- BI powered anti-fraud tools.
- Personalized trigger e-mailing.
- Shopping cart and checkout customization.
- Alternative and local payment methods.
- Flexible tool that helps you AB test local variations (Trust marks, progress indicator, effortless navigation initiatives, payment options, call to action, pricing, etc).
If you would like to optimize your digital sales as well, Softline Ecommerce’s Global Hub for Digital Sales might be a good choice for you. We empower our clients to sell their digital products in emerging markets and improve their local sales with our state-of-the-art technology and expertise that is constantly evolving. So, if you want to see what we can do together, don’t hesitate to contact us on our website, via Linkedin or email (firstname.lastname@example.org).